• No other person or activity is as important as the work we do for children
• Children’s issues are not an interruption of our work - they are the reason for it
• The children’s needs come before our own considerations and convenience
• The professionals who care for children deserve our support, respect and help

 

• Be respectful of any customer’s language difficulties and limitations
• Sponsors are the people who truly make the activity book available free to the kids; let them know this and express appreciation and gratitude whenever possible
• Always thank the customer properly; thank the customer for their time, whether or not they participate.
• Always be respectful of sponsor’s time limitations
• It is your responsibility to ensure the sponsor thoroughly understands what their purchase of an ad in the activity book entails
• Ensure the sponsor is making an informed decision - total disclosure

 

• Complete all necessary follow-ups (i.e. fax, call back)
• Keep and maintain through notes on contact cards for call backs, noting special information
• Ensure 100% accuracy of information received - always clarify correct spelling of first and last name of customer, name of business, and mailing address - allow zero tolerance for errors
• Inform yourself thoroughly as to which institutions in the customer’s town will receive the activity book
• Describe accurately to the Sponsor the region in which the activity book will be distributed - don’t lead the customer to believe the activity book will be distributed only in their town, their city, or their hospital

 

• Ensure you contact is the decision maker and has the authority to sponsor an ad
• Ensure ad information can be clearly understood by graphics, and that legible penmanship is used
• Ensure payment terms are well explained to Sponsors

 

• Never knowingly misrepresent yourself to the customer
• Always answer the sponsor’s questions honestly and completely
• Always do exactly what you tell the sponsor you are going to do
• Maintain high standards and ensure that the customer is making an informed decision